The Power of Great Design: Why ROI Matters More Than Ever in 2026

As 2026 approaches, smart businesses are leaning into design that delivers measurable results. In this conversation with FACTEUR PR’s Reena Goodwin, Studio Chartreuse founder Charity D’Amato-Crawford unpacks how intentional branding drives ROI, customer trust, and long-term brand value—proving that great design isn’t just beautiful, it’s essential for growth.

As businesses look ahead to growth opportunities in 2026, one theme continues to rise to the top: the measurable impact of great design. On a recent episode of the Grow Your Wellth podcast, Charity D'Amato-Crawford, Founder and Creative Director of Studio Chartreuse, sat down with Reena Goodwin of FACTEUR PR to discuss exactly that.

Reena—an acclaimed PR strategist in the beauty and lifestyle sector and a longtime collaborator of Charity’s—guided a conversation that unpacked how intentional branding and thoughtful visual communication directly influence revenue, customer trust, and long-term brand equity. Together, they highlighted the real numbers and results behind design decisions: how clarity drives conversions, how consistency builds loyalty, and why strong creative direction remains a business necessity, not a luxury.

For companies planning to strengthen their marketing, PR, or communications strategies in 2026, Reena and her team at FACTEUR PR remain a standout resource. Their strategic approach pairs seamlessly with Charity’s belief that design is one of the most powerful tools for business growth.

As the year approaches, Charity’s message is clear: invest in design that works as hard as you do.