PROJECT OVERVIEW

When Kelly and her team set out to launch Nabo, a premium home textiles and surface pattern design company, they partnered with studio Chartreuse to create a brand that would reflect the craftsmanship, artistry, and elevated aesthetic behind their products.

Through a collaborative brand discovery and design process, our team developed a comprehensive visual identity system that captured the essence of the Nabo brand. The project included the creation of a primary logo, supporting logo marks, custom brand elements, color palette development, typography standards, and an extensive brand standards guide designed to ensure consistency across all marketing channels.

In addition to the brand identity work, studio Chartreuse designed a suite of supporting print and digital marketing materials, providing the client with the tools needed to confidently launch and grow their business. From social media assets to branded collateral, every touchpoint was thoughtfully crafted to reinforce the Nabo story and position the company within the luxury home décor market.

To further support the brand launch, our team collaborated with Lady Luck Studios on a full-day, on-location lifestyle and product photography shoot. Together, we produced an extensive library of professional imagery showcasing Nabo's surface pattern collections, textiles, and home accessories. These photographs continue to serve as valuable content for the company's website, social media platforms, marketing campaigns, and future product launches.