What better way to celebrate Cleveland’s immigrant community than with a joyful, welcoming campaign? You Mean the World was created by photographer Sharon Hughes and brought to life by our studio, in partnership with organizations like Re:Source, Building Hope in the City, Global Cleveland, and LAND Studio. From cheerful branding to colorful exhibit materials, advertising, a social campaign filled with heartfelt stories, and event elements — this project was a true celebration of the people who make our city shine. Proof that when we come together, we really can mean the world to one another.