Case Studies
Nature Center at Shaker Lakes
Brand Stewardship, Environmental Design & Nonprofit Marketing
PROJECT OVERVIEW
studio Chartreuse has proudly partnered with the Nature Center at Shaker Lakes for many years, helping to support one of Northeast Ohio's most beloved environmental education and conservation organizations through strategic branding, marketing, design, and fundraising initiatives.
Our relationship began with the development of the Nature Center's visual identity, including the design of its logo. Inspired by the property's natural beauty, the mark thoughtfully incorporates the silhouette of a great blue heron—a beloved resident of the wetlands—alongside a graphic interpretation of the site's iconic wing-shaped architecture. The resulting identity reflects both the organization's commitment to environmental stewardship and its unique place within the Cleveland community.
Since the creation of the brand, our team has continued to serve as an ongoing creative partner, helping bring the Nature Center's mission to life across a wide variety of platforms and experiences. From seasonal programming and summer camp promotions to educational materials, fundraising campaigns, and visitor communications, our work helps connect audiences with the organization's important work in conservation, education, and community engagement.
One of our favorite collaborations each year is supporting Nature at Night, the Nature Center's signature fundraising event. From event branding and promotional materials to sponsorship communications and environmental graphics, we work closely with the team to create a memorable experience that celebrates nature while generating critical support for the organization.
Beyond events and fundraising, studio Chartreuse has developed property signage, wayfinding elements, quarterly newsletters, annual reports, apparel programs, merchandise concepts, social media graphics, and a variety of print and digital marketing materials. Our goal is always to create work that feels authentic to the Nature Center's mission while inspiring visitors, members, donors, and future generations to connect with the natural world.
As both designers and longtime supporters of the organization, we are honored to help tell the Nature Center's story and contribute to its continued growth and impact throughout the region.
Through thoughtful design and long-term partnership, studio Chartreuse has helped the Nature Center at Shaker Lakes strengthen its visual presence, engage its community, and support its mission of conservation, environmental education, and lifelong connections to nature.

