The Happy Pickler story began in 2011, when founder Betsy Warner, driven to improve her family’s health, discovered the power of fermented foods. What started as a kitchen filled with jars of pickled veggies became a family passion and, eventually, a beloved community brand. Betsy came to us for a design refresh to help bring her joyful products to markets, farm stands, and mass retailers alike. We created a hand-drawn logo, vibrant palette, and playful imagery to help the Happy Pickler spread goodness far and wide. Peace, love, & fermentation for all!